Development Role:
As the world's largest fitness education provider, AFAA - the American Fitness and Aerobics Association -- wanted to create a web site that offers reliable, results-oriented solutions to professional instructors and consumers alike.
The AFAA site focuses on their new "Fitness Gets Personal®" campaign. Highlights include an online self-evaluation fitness test; a comprehensive series of exercise, health and safety, nutrition and lifestyle informational "cards" designed to be printed from the browser; a complete online calendar of all classes, clinics and seminars offered each month nationwide; information on AFAA's line of educational materials and opportunities for connections between AFAA, fitness pros and consumers.
An ever-evolving site, the next planned additions are virtual "cybergyms" to try out the newest fitness products.
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