Development Role:
Ketchum Interactive, a division of Ketchum Worldwide Advertising, wanted to devise a single presentation which would highlight and promote the many interactive projects they oversaw. In addition, they wanted to speak to a new audience which was not yet necessarily sold on the idea of interactive marketing.
A straightforward, easy-to-navigate presentation was then created featuring separate sections for each of Ketchum's clients. Included in each section was a brief description of the project, screen shots and results. An interactive Q&A section invited users to complete a short self-evaluation to determine if their particular brand might benefit from this new marketing tool. Answers of "yes" or "no" to each query would cause a weight scale to tip visually one way or the other. The cummulative result of the ten questions was then revealed showing whether that brand would "definitely," "possibly," "probably not," or "not at this time" benefit from interactive marketing.
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