Development Role:
The major design challenges for the Transamerica Asset Management project were twofold: The first centered on creating a distinct presence for this division while remaining consistent with the overall corporate design schema of the parent company. The second involved finding a way to represent visually Transamerica Asset Management's key benefits to their customer -- providing stability, accessibility and guidance in an uncertain financial environment.
Because the new concept and design had be reflect that of the umbrella corporation, there were constraints which pre-determined some issues such as placement of navigation and content elements. Color palettes and typography also had to in line with corporate. By incorporating eye-catching imagery of gyroscopes, levels, bridges and the like, the message of the division was relayed in a manner that accomplished all the design objectives.
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